Visioning and Strategic Planning
Determine innovative opportunities, anticipate long-term goals, and translate vision into actionable recommendations.
Create imaginative marketing plans and timelines to position companies as leaders in their field. Develop overall company messaging and brand identity to ensure clear internal and external corporate communication. Contract staffing to lead internal marketing teams.
Build development strategies and alliances to generate business, including networking, lead generating, and non-traditional, creative concepting.
Develop innovative co-marketing programs and promotions with strategic partners to leverage brand awareness and marketing dollars. Devise PR strategies and work with external publicists to support brand-building initiatives resulting in national editorial placement in print and online venues.
Develop creative, effective and comprehensive websites. Source and manage creative teams for development of clear and interactive websites.
Create social media plans. Profile and avatar development. Train internal teams on best practices.
Concept and manage projects. Act as liaison between client and outside vendors, including creative agencies, designers, chefs, contractors, and developers.
Produce private affairs. Manage projects including product and book launches. Connect with local teams for destination events. Arrange publicity for appearances and engagements. Collaborate on brand-building and new business.
Develop internal business process, including operational audits, systems selections and workflow analysis to increase productivity and decrease expenses. Create the environment and structure that supports organizations in reaching their potential.